Effective communication is crucial for success in mergers and acquisitions, as it helps to build trust, transparency, and alignment between the parties involved. Brad Kostka of RoopCo discusses the importance of communication strategies during the M&A process. He emphasizes the need for sellers to market their businesses effectively to attract potential buyers, and advises on the timing and audience for communication at different stages of the process. Brad also stresses the importance of collaboration between communication teams on both sides of the deal.Key TakeawaysEffective communication is crucial in mergers and acquisitions, as it can contribute to the success or failure of the deal.Sellers need to package and market their businesses to make them attractive to potential buyers, considering the target audience and the value they bring.The M&A process involves different phases, including deal sourcing, due diligence, and the announcement of the transaction. Communication efforts should be tailored to each phase and involve key stakeholders such as employees and customers.Collaboration and alignment between the communication teams of the acquirer and the acquiree are essential to ensure a smooth and successful M&A process.Communication advisors should be included in the list of advisors for M&A deals, as their expertise can help navigate the complexities of communication strategies during the transaction.About the Guest Brad Kostka is president of Roopco, a strategic content marketing agency serving B2B manufacturers and financial services firms by amplifying their communications. The agency specializes in crafting and disseminating compelling content that drives measurable business impact. Roopco helps its clients increase awareness, generate qualified leads and close sales. Brad is responsible for ensuring that Roopco delivers results-oriented communications programs for its clients and a culture where its associates grow and thrive. Over the course of his nearly 30-year career, he has provided strategic communication counsel to organizations ranging from global, publicly traded corporations to local startups. His background includes communications strategy, branding, content marketing, media relations, digital marketing, investor relations and event management. Brad earned a bachelor’s degree in journalism from Ohio University and an MBA from Baldwin Wallace University. He has earned numerous industry awards, including six Silver Anvils from the Public Relations Society of America, the industry’s highest honor.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre....

Ariane Hofstetter discusses the importance of sustainability reporting and what goes into creating a quality sustainability report. A sustainability report is not just a marketing brochure but an official document that allows companies to track their efforts, inform stakeholders about their progress, and manage non-financial risks. Ariane explains the key features of a good sustainability report, including transparency, comparability of data, accuracy, timely publication, reliability, relevance, and accessibility of information. Sustainability reporting is not limited to large multinational companies. Smaller businesses can also benefit from sustainability reporting, especially if they are part of a larger value chain and need to provide data to their customers or suppliers.The Global ESG Monitor provides evaluations and assessments of sustainability reports, helping companies identify gaps and comply with regulations.About the Guest Ariane Hofstetter is recognized as an expert in the field of sustainability. She is credited with developing the methodology behind the GEM Assay™ of the Global ESG Monitor, an advanced analytical tool that evaluates the quality of corporate sustainability reporting through over 700 questions and more than 4,000 variables, making it measurable and comparable. As a co-founder of the Global ESG Monitor, Hofstetter has gained profound insights into the dynamics between companies, their stakeholders, regulatory authorities, and standard setters. Her roles as a board member at cometis AG, a consulting firm specializing in investor relations and sustainability consulting, and as Managing Director of KOHORTEN, a market research institute, allow her to bridge the gap between theoretical research and practical application. This positions her to offer well-founded advice to capital market-oriented SMEs on materiality analyses, sustainability strategies, sustainability ratings, stakeholder mappings, and sustainability reporting, always supported by comprehensive data, insights, and facts.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show:

Michael Diegelmann, co-founder of the Global ESG Monitor, discusses the role of award programs in recognizing and promoting sustainability efforts. He highlights the importance of awards having a clear meaning and criteria, especially in the field of sustainability. Diegelmann emphasizes the risks of using misleading logos and claims, citing examples of companies facing lawsuits for false sustainability claims. He introduces the Integrity Star Award, the first objective sustainability award that focuses on the quality of sustainability reporting and provide companies with valuable analysis. For companies considering entering an award program, it is essential to carefully evaluate the program's criteria and methodology. Diegelmann advises against entering awards where the jury is put together by the sponsors, as this can raise questions about the award's credibility. Additionally, companies should look for programs that have a robust set of criteria and a clear methodology for selecting winners.One of the key differentiators of the Integrity Star Award is that every company that enters will receive an executive summary of their results. This summary, which is 15 to 20 pages long, provides companies with valuable insights into the quality of their reporting and identifies areas for improvement. This feedback is crucial for companies looking to enhance their sustainability efforts and align their reporting with best practices.Key Takeaways There are many awards in the field of sustainability, but few have a meaningful impact or a comprehensive methodology. Companies should be cautious about using sustainability logos and claims without understanding their meaning and criteria. The Integrity Star Award is the first objective sustainability award that focuses on the quality of reporting rather than specific business models. The Integrity Star Award program provides companies with an analysis of their reporting, highlighting their strengths and areas for improvement. About the Guest Michael Diegelmann is co-founder of the Global ESG Monitor and founder and CEO of cometis AG. In his 25-year career he has gained a wealth of experience across the entire spectrum of investor relations. His specialties include IPOs, capital raises, ESG consultations, hostile and friendly takeovers (cross border), bond issues as well as corporate crises and all aspects of investor relations and financial media relations. Michael has a long-standing network of contacts to media, analysts, fund managers and many opinion leaders in the financial community. In addition, he is co-author of numerous specialist publications, including the bestseller “100 Financial Ratios” with more than 300,000 copies sold.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including

In this episode, Nick Leighton discusses the role of AI in public relations and how it has revolutionized the industry. He walks through a typical PR campaign and explains how AI can be used at each stage, from market analysis to media monitoring. Nick emphasizes the importance of human intelligence and creativity in conjunction with AI tools, as they complement each other in delivering effective communication strategies. Nick and Abbie also discuss the ethical considerations of using AI in PR, with a focus on transparency and disclosure. Key Takeaways AI has brought significant advancements to the PR and marketing industry, particularly in the area of language processing. AI can be used at various stages of a PR campaign, including market analysis, messaging development, content creation, media profiling, media pitching, media monitoring, and client-agency interaction. While AI can perform specific tasks with precision, it cannot replace human intelligence and creativity, especially in understanding complex human emotions. Transparency and disclosure are crucial when using AI in PR, ensuring clients and stakeholders are aware of its use and the policies in place. AI can be a valuable tool in crisis communications, enabling faster reactions, media monitoring, and content creation.About the Guest Nick Leighton is the founder and CEO of NettResults International Public Relations, an award-winning Middle East-based public relations agency launched in November 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. He has over 25 years of experience in media relations and marketing and has lived and worked in the United States, Western Europe, Eastern Europe, and the Middle East. He has represented the public image of Fortune 500 companies, some of the largest non-profit organizations in the world, political parties, and members of royalty.Nick’s first degree was in psychology, and he followed this with an MBA from Leicester Business School in the United Kingdom, a center of excellence in marketing. He also has a diploma in marketing from the Chartered Institute of Marketing in the UK and a PMP from the Project Management Institute. In 2023, he gained his certificate in Managing Happiness from Harvard University. He is also a certified Sommelier.Nick is co-author of the crisis communications book CRISIS COMMUNICATION: practical PR strategies for reputation management and company survival, published by Kogan Page in December 2008. His latest best-selling book is Exactly Where You Want to Be – A business owner's guide to passion, profit, and happiness. He splits his time between California and the Middle East and travels extensively for business and pleasure..About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency....

Public policy, public affairs, and public relations are interconnected fields that shape the relationship between government, civil society, and the public. In this episode, Chip Taylor discusses the role of public relations in influencing public policy. He explains the differences between public affairs, public policy, and public relations, highlighting how lobbying and advocacy are subsets of PR. Chip emphasizes the importance of consistency in messaging and coordination between PR practitioners and elected officials. He also explores various tactics for impacting public policy, such as social media campaigns, thought leadership pieces, and grassroots efforts. Finally, he provides insights into measuring the impact of PR campaigns and navigating the ever-changing landscape of elected officials.Key Takeaways Public affairs encompasses issues affecting civil society, while public policy focuses on the government's effect on civil society through regulation and legislation. Public relations is a broader field that includes lobbying and advocacy as subsets, specifically targeting elected officials and legislative bodies. PR practitioners can influence public policy by setting the stage, laying the groundwork, and creating an environment for beneficial conversations to take place. Consistency in messaging is crucial, whether through media relations, special events, or public policy conversations.Social media campaigns, op-eds, letters to the editor, and thought leadership pieces are effective tactics for impacting public policy.Grassroots efforts, where passionate individuals engage directly with elected officials, can be more impactful than professional advocates.Building relationships with elected officials and providing ongoing education on issues are essential for successful public policy strategies. About the Guest John (Chip) Taylor is Vice President of Novitas Communications, a full-service public relations firm located in Denver, CO. He has worked in the Colorado public policy and government relations environment for three decades. Chip is an expert in issue management, effective messaging, and coalition building. A recovering attorney, he also specializes in policy analysis and regulatory issues. For over 20 years, Chip was a lobbyist and spokesperson for Colorado’s county commissioners, at one time or another covering virtually every topic of county interest. Ultimately, Chip served eight years as the executive director of Colorado Counties, Inc., the statewide association of county commissioners, elevating the visibility and influence of Colorado’s counties in regional organizations, national organizations and policy debates. Chip has professionally immersed himself in Colorado policy for most of his career. As a young lawyer for the Colorado General Assembly, he focused primarily on tax, finance, election, and education law, including implementation of the TABOR and Great Outdoors Colorado constitutional amendments. Chip also served as the county administrator for Ouray County in 1998 and 1999, and as executive director of the county insurance pools until 2022. He received both his Bachelor of Arts and Juris Doctorate from Pepperdine University and practiced civil litigation in Southern California before moving to Colorado in 1992.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications

The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints.Deborah Spencer, the Chief Marketing Officer of the Castle Group, discusses the concept of integrated marketing and its importance in strengthening relationships, telling compelling stories, and amplifying brands. She emphasizes the need to understand the audience and their preferred channels of engagement, as well as setting clear goals and objectives for marketing strategies. Deborah also highlights the significance of involving leadership in the process and the value of external perspectives in uncovering authentic messaging.Integrated marketing is not just about what you want to say, but also about how your audience wants to engage with you. By meeting them where they are and showing that you care about their needs, you can build stronger relationships and achieve greater success in your marketing efforts.About the Guest Deborah Spencer is Chief Marketing Officer of The Castle Group in Boston, MA. As a marketing and creative strategist, Deb takes the creative process seriously. Her approach is to be imaginative and inventive—and calculated and tactical. She draws from decades of experience in marketing, creative direction, and project management to foster an idea to fruition and develop the best plan to deploy it.Deb leads Castle’s marketing division, splitting her time between agency and client work. Her primary role is collaborating with visionary business leaders and creative teams to ideate actionable marketing initiatives that strengthen relationships, tell compelling stories, and amplify brands. Over her career, she’s directed hundreds of marketing projects, initiatives, and communications strategies—from marketing asset development to company branding to full-blown integrated marketing communications campaigns and strategies..About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business

This episode provides valuable insights into the world of media relations and offers practical tips for successfully engaging with the media. David Wills, senior vice president at Media Profile, discusses the evolving landscape of media relations and the challenges faced by public relations professionals in breaking through the clutter. He emphasizes the importance of understanding the news cycle and connecting clients' stories to current trends and topics of interest. David also highlights the value of building and nurturing relationships with reporters and editors, as well as the need for effective media training to ensure spokespersons can deliver their messages in a concise and impactful manner. "Media training is important because if you don't get it right, you often don't get a second chance." Key Takeaways The media landscape has changed significantly in recent years, with fewer reporters and editors expected to produce more content. This makes media relations skills more valuable than ever in order to break through the clutter and get clients' stories covered. Building and nurturing relationships with reporters and editors is crucial for success in media relations. Understanding what they cover, their interests, and their preferred communication methods helps establish trust and increases the likelihood of media coverage. Media training is essential for spokespersons to effectively deliver their messages to the media. Training sessions should include simulations of interviews to prepare spokespersons for challenging questions and help them stay focused on the key messages.C-suite spokespersons should be trained to speak at a higher level, focusing on the mission, vision, and benefits of their organization. Details and tactics can be provided by PR professionals or in background materials. The skills learned in media training are transferable to other communication channels, such as presentations and meetings. The ability to deliver messages concisely and engage the audience is valuable in various professional settings. About the Guest David Wills is Senior Vice President at Media Profile, Canada’s largest full-service, independent PR agency. Based in Toronto, Ontario, Media Profile has a 30-year track record of providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. They are a full-service agency with thriving practices in public relations, corporate and brand communications, content marketing, social media and digital marketing. David is an experienced media trainer who has helped countless politicians, executives, spokespeople and community leaders improve their success with media interviews. With Media Profile for more than 25 years, David provides the firm's clients with counsel on earned media strategies. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN...

Gábor Jelinek, Executive Director of the Public Relations Global Network (PRGN), and Abbie Fink, a founding member of PRGN, discuss the value proposition of joining a global PR network. They highlight the importance of building relationships and friendships within the network, the opportunities for collaboration and knowledge sharing, and the unique insights and perspectives that come from working with PR professionals from different cultures and markets.Gábor and Abbie also discuss the benefits of being part of a close-knit community of agency owners who understand the challenges and opportunities of running a PR firm. They emphasize the importance of trust, camaraderie, and peer support in the network, and how these factors contribute to the success of PRGN members. Key Takeaways Joining a global PR network like PRGN offers agencies the opportunity to expand their reach and collaborate with colleagues from around the world. The value of a network lies not only in the potential for new business opportunities but also in the friendships and support system it provides. PRGN's emphasis on bringing people together through in-person meetings fosters a close-knit community where members can openly discuss their challenges and seek advice from peers. Collaboration between PRGN members has led to successful initiatives, such as the Global ESG Monitor, that would not have been possible without the network's support. About the Guest Gábor Jelinek is the Executive Director of the Public Relations Global Network. Based in Budapest, Gábor has been involved with PRGN for over five years. Gábor worked as an editor for the Budapest Business Journal before transitioning into the agency business. He brings a wealth of experience and a deep understanding of the PR industry to his role as Executive Director of PRGN. In that capacity, Gábor is the center of action, supporting the work of the President and the Executive Committee to grow and develop the global communications network. Working closely with PRGN’s Business, Marketing and Membership committees, Gábor is the driver of global business development, self-marketing, and membership retention and recruitment.More than 1,000 clients across six continents depend on the combined resources of the Public Relations Global Network to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $100 million (U.S.), PRGN is among the world’s top five public relations networks. PRGN harnesses the resources of 40 independent public relations firms, 50 offices and more than 800 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency....

Andy See, President of the Public Relations Global Network and Managing Director of Perspective Strategies, shares his observations on the past year in public relations. He discusses the excitement surrounding technology, particularly generative AI, and its impact on the industry. He also acknowledges the challenges posed by slow global economic growth and geopolitical issues. Looking ahead to 2024, Andy predicts that AI will continue to shape the industry, and he emphasizes the importance of humanizing communications in the face of technological advancements. He highlights the growing significance of sustainability and ESG communications, urging PR and communications professionals to advise their clients on genuine and authentic approaches to social responsibility. Additional Resources Listen to Andy's previous episode on "PR 4.0" About the Guest Andy See Teong Leng is the President of PRGN. He is the first Asian and Malaysian to be entrusted with the leadership role for the global network of more than 55 independently owned firms. In 2006, Andy founded Perspective Strategies, a strategic communications and issues management firm in Kuala Lumpur, Malaysia, after working with multinational and local consultancies including The Boston Consulting Group (BCG) and Edelman for more than a decade. Perspective Strategies has built a solid reputation for quality strategic counsel and is one of the leading PR and Strategic Communications consultancies in Malaysia. Andy adopts a hands-on approach to his work and the business. Besides managing the firm, he leads strategic client relationships and coach corporate spokespersons in their media and stakeholder engagements. He is also an Adjunct Professor in the School of Media and Communication, Taylor’s University and a past president of the Public Relations and Communications Association of Malaysia (PRCA Malaysia). He speaks regularly at industry events and contributes thought leadership articles on PR, Leadership, Strategy, Sustainability and Communications.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show:

Alexandra Dinita argues that ESG is not just a trend but a moral and business imperative. By embracing ESG, organizations can build trust, transparency, and peace of mind. In today's world, plagued by crises and moral dilemmas, Alexandra higher moral standards and values are essential. ESG provides a global conversation that can address these issues and create a better future for businesses and society as a whole. It is time for businesses to embrace ESG and pave the way for a better tomorrow. While ESG may currently be seen as a burden in countries like Romania, Alexandra emphasizes the need to view it as a moment of clarity and a wake-up call for companies. Organizations must understand that they have a role and a mission as economic and social actors, and they can no longer hide from their responsibilities. The process of embracing ESG involves deep systemic changes, from due diligence to changing business processes and models, setting clear targets, and constant communication. Alexandra urges companies to start this transformation immediately, as it is a time-intensive process that requires careful planning and execution. The road to ESG compliance may be challenging, but Alexandra insists it is the only way forward for achieving long-term values of transparency, truth, and building a lasting reputation. Key Takeaways ESG is not a trend but a transformation that can create a better future. ESG compliance leads to more public trust, transparency, and influence for companies. Companies cannot hide anymore and must embrace their role as environmental and social actors. ESG requires a new mindset and restructuring of business models for long-term sustainable growth. About the Guest Alexandra Dinita is Founder & Managing Partner of Free Communication in Bucharest, Romania. After earning a degree in architecture and urbanism, she chose to take challenges of the communication field over 20 years ago. With extensive experience in PR & marketing, she has coordinated integrated communication services for large international accounts in challenging industries as healthcare, aviation, finance & insurance, automotive, retail, and construction. Alexandra also holds an Executive MBA from ASSEBUSS/Kennesaw State University. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just...

Public relations and marketing communications have evolved significantly over the past decade, requiring a shift in how we define and measure success. In today's landscape, it is crucial to frame success in terms of business outcomes rather than expected PR wins. By understanding the results that matter to an organization and aligning PR efforts to those goals, we can create strategies that drive real impact.Amanda Hill, CEO of Three Box Strategic Communications, emphasizes the need to understand what counts as "success" for the client's organization and how PR wins can be amplified to help reach those outcomes. She highlights the significance of reaching the right people at the right time through the right channels and discusses the value of thought leadership and amplification in developing an effective PR strategy. Amanda advises PR and marketing teams to plan ahead, present content in a fresh way through each channel, and combine metrics to showcase the full impact of PR wins.About the Guest Three Box CEO Amanda Hill, MBA, APR, is passionate about leveraging marketing communications to drive impact for brands. An experienced strategist, she has led national and international campaigns for Fortune 500s and up-and-coming organizations. Amanda’s industry expertise and millennial leadership has been recognized regionally and globally, including being named a "40 Under 40" by the Dallas Business Journal and PRSA Dallas. Aside from her husband and their two sons, she's most proud of building an award-winning team at Three Box, recognized as one of Dallas' top agencies and Forbes' Top PR Firms in America. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals.

In this episode, we delve into the crucial role that public relations and communications play in driving revenue for businesses. Michelle Lyng, CEO of Novitas Communications, shares her insights on how PR can have a direct impact on sales and revenue, and why it is essential for businesses to understand this connection. Michelle argues that PR should be seen as integral to a business's success: "PR should be as integral to your business as accounting or having a legal strategy. It's critical for success." By enhancing reputation, building relationships, and supporting the sales funnel, PR can have a significant impact on revenue. She emphasizes the need for education and collaboration within organizations to ensure that PR is aligned with overall business goals. She also provides insights into measuring the success of PR activities and the importance of ongoing evaluation and improvement. Key Takeaways PR can drive revenue by enhancing reputation, building relationships, and supporting the sales funnel. Awareness, engagement, consideration, evaluation, and purchase are key stages in the sales funnel that PR can impact. Measuring web traffic, share of voice, down funnel prospects, and sales revenue can help quantify the impact of PR activities. Collaboration between PR, marketing, and other teams is essential for aligning PR with overall business strategy. Setting clear expectations, maintaining access to senior leadership, and reporting on PR activities are crucial for success. About the Guest Michelle Lyng is the founder and CEO of Novitas Communications, an award-winning, full-service public relations firm based in downtown Denver. She founded Novitas during the Great Recession of 2008 and quickly became best known for her work in issue management, corporate communication and crisis communication in highly regulated sectors, including education, oil and gas, real estate, technology, healthcare and financial services. Michelle has over 25 years of experience in strategic communications and advises a wide range of clients, from Fortune 100 companies to start-ups and nonprofits, on responding proactively and reactively to emerging communications issues. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and...

Frédéric François discusses the current state of live events and the challenges and opportunities they present. He notes that while most events are back, there are still some issues with international attendees due to travel restrictions. He highlights the importance of networking in B2B events and how online platforms cannot replicate the physical networking experience. Frédéric also mentions the disappearance of small meetings that could be easily conducted online, which has had an impact on the event industry. He emphasizes the need for events to focus on creating a multi-sensory experience and explains how his company incorporates content, demonstrations, and networking opportunities into their B2B trade fairs. Frédéric also discusses the challenges of finding and booking technical personnel in the post-COVID era and the importance of sustainability in event planning. He concludes by expressing his belief that AI is an ally to event organizers and that physical events will continue to thrive due to their unique ability to engage all five senses. About the Guest Frédéric François is General Manager of Two cents agency in Brussels, Belgium. With a majority of his career spent in the event space, Frédéric has extensive experience in planning and executing live events. He is passionate about creating memorable experiences for attendees and helping organizations incorporate events into their strategic communications plans. Frédéric spent the first 10 years of his career at Brussels Expo as an exhibition organiser with special interest in the marcom aspects. He then created two companies: Advanced Fair, which specialises in trade fair organisation, and Two cents, which specialises in PR, content, and digital marketing. Why choose between two activities when you can combine both? About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local...

Joanne Chan discusses the importance of integrating ESG (environmental, social, and corporate governance) into a company's investor relations strategy. She emphasizes the need for transparency and consistency in ESG communication, as well as tailoring a communication strategy to address the diverse concerns of investors and other stakeholders. Joanne also highlights the role of recognized ESG reporting standards and frameworks in setting targets for companies to achieve. About the Guest With over two decades of experience in investor relations, Joanne Chan established LBS Communications in 2012 in Hong Kong and has assisted over a hundred listed companies and startups in connecting with investors in the APAC region and other major financial markets. To support sustainable growth in the industry, she formed the Sustainability Investor Relations practice to support listed companies in enhancing their ESG performance and disclosures and to connect well-performing sustainability-focused companies with investors committed to responsible investing. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

In this episode, Sean Dowdall highlights the role of PR professionals in guiding companies towards values alignment and the impact it can have on the community.Drawing from his experience growing up on a tribal nation, Sean emphasizes the need for businesses to have a strong mission and vision that serves the benefit of people and the planet. He explains the pitfalls of solely focusing on making money and shares how the dot-com era exemplified the consequences of this approach. He also explains how the COVID-19 pandemic has prompted individuals and organizations to reevaluate their priorities and strive for work that helps others. Sean emphasizes the importance of aligning values with clients and employees, as well as the need for strategic decision-making that considers the impact on a company's brand and reputation. He also discusses the challenges of working with clients whose values may not align with your own and the importance of vetting potential clients. About the Guest Sean Dowdall, President of Landis Communications Inc. (LANDIS), is a 30-year public relations, marketing and sales executive. The son of a banker, he started his career at his father’s local bank on the Flathead Indian Reservation in his hometown of Polson, Montana. Prior to LANDIS, he was Chief Marketing Officer for Rabobank, N.A. Prior to Rabobank, Sean headed a variety of marketing, sales, public relations, and digital/Internet functions at Wells Fargo Bank and Bank of America. Sean graduated from Santa Clara University (BS in Finance) and the Pacific Coast Banking School at the University of Washington (Seattle, WA). He also studied in Tokyo, Japan during his junior year of college. He served as President of the Board of ODC San Francisco for 5 years during 2 $10 million capital campaigns to expand the ODC campus supporting more than 200 dance classes every week and an active 200-seat performing arts theatre. Sean is married to David Landis, the retired Founder of Landis. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in...

In this thought-provoking episode, Gilbert Manirakiza talks about the importance of executive involvement in information sharing and communication efforts. Senior executives play a crucial role in brand reputation, as they are the ones who carry the voice of the brand. However, many executives feel nervous or restricted in this role. They often express concerns about engaging publicly due to fears of personal scrutiny or potential negative impacts on their businesses. As PR practitioners, we need to address these concerns, provide reassurance, and create a safe and supportive environment for executives to engage. Encouraging them to work as a team can also alleviate individual anxieties and foster a sense of collective responsibility.Gilbert also discusses how operating in Africa presents unique challenges due to the continent's cultural diversity and political intricacies. Multinational organizations from the US or Europe often struggle to navigate this complex ecosystem. Understanding the context and nuances of each African market becomes crucial for effective communication and reputation management. PR practitioners must bridge the gap between global leaders and local communities, ensuring that messaging resonates with diverse audiences.Key Takeaways Brand reputation is closely tied to the reputation of the CEO, making executive involvement crucial in PR efforts. Many executives feel nervous or restricted in their role as brand ambassadors, and PR practitioners need to create a safe and supportive environment for them. Informing executives about the importance reputation and asking reflective questions can help engage them in communication efforts. African leaders often have a storytelling approach to leadership and focus on empowerment and community engagement. Creating a messaging architecture with clear and consistent messaging helps align the entire organization and ensures a unified brand message. About the Guest Gilbert Manirakiza is CEO of the Newmark Group in Nairobi, Kenya. He is a brand leadership, PR, and strategic communications expert with the added advantage of multilingual communications and localization expertise. Prior to co-founding Newmark, he worked with the United Nations, the World Bank, the World Health Organisation, the IMF, FAO, and the African Union, among other global organizations and brands, as a communications strategist to build multi-layered, multilingual, and multi-channel communications campaigns and systems. He has since lent his expertise and experience to local and global blue chips such as General Electric, Barclays Bank, the Rockefeller Foundation, and the governments of Japan, France, Dubai, and Singapore, just to name a few. In addition to providing media handling, etiquette, and public speaking training to Fortune 500 CEOs and senior executives, he has designed and moderated thought leadership panels during global and regional forums. Gilbert has contributed to the evolution of the PR industry in Africa by developing Newmark into a company that excels at integrating digital, mobile, experiential, and creative brand communications into traditional PR. Having worked in over 20 countries in Sub-Saharan Africa, he has intimate knowledge of the opportunities, challenges, and complexities of the African marketplace, making him a key asset for all the clients that his teams serve. He is a member of the Chartered Institute of Public Relations (UK) and the International Society of Sustainability Professionals, in addition to sitting on the boards of several regional trade development initiatives and companies. He is an alumnus of the...

One of the key roles PR professionals play is that of a counselor, advising clients and offering suggestions on how they should approach various communication challenges. However, PR practitioners are not the only counselors that clients have available. Attorneys also provide counsel to clients, especially in times of crisis. Dominique Biquard discusses how the collaboration between PR and legal counsel is essential in guiding clients through crisis situations. The future of this collaboration lies in continued communication and understanding between the two parties. PR practitioners must educate lawyers on the importance of real-time communication and the impact of media on legal proceedings. Similarly, lawyers should recognize the value of PR practitioners' expertise in managing public perception. By fostering this partnership, clients will benefit from a holistic approach to communication challenges, ensuring their reputation remains intact even in times of crisis. When a crisis arises, it is essential for PR practitioners and lawyers to work together and coordinate their efforts. By sitting at the same table and sharing their expertise, they can provide comprehensive counsel, address legal considerations, and shape public opinion to achieve the best possible outcome for their clients. Key Takeaways Collaboration between PR and legal teams during crises maximizes results and minimizes liability. Crafting public opinion is crucial, as media and social media can impact the outcome of legal trials. Lawyers often focus on long-term legal implications, while PR professionals address immediate communication needs.Building goodwill and addressing issues proactively can help mitigate the impact of future crises. Lawyers can benefit from PR training to effectively communicate in crisis situations. About the Guest Dominique Biquard is a founding partner at Identia PR, Argentinian firm that specializes in corporate communications, strategic thinking, reputation, crisis, and issue management. For 20 years, Identia PR has advised clients such as Argentinian Bar Association, BCG, Disney, Excelerate Energy, PwC, Rappi, Roche, Siemens, and Templeton, among others national and international firms in different fields, business and non-profit, industrial and the service chain, including the most prominent law firms in Argentina. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new...

The word "transformation" is often used to describe the process companies go through as they seek to evolve and meet the shifting demands of the market. But what does transformation truly mean, and how can we effectively evoke change in our own businesses and help others navigate their own transformational journeys?In this episode, Bradly Howland shares his thinking about transformation as a multi-layered process of organizational change. Transformation involves making fundamental changes to how a company operates, looks, and acts both internally and externally. It is a response to market shifts and requires a deeper level of adaptation than simply evolving or growing the business. In South Africa, the concept of transformation takes on a deeper meaning. It is not only about responding to market shifts but also about redressing legacy issues of the past, providing opportunities, and planning for the future. The country's history of apartheid has created systemic challenges that need to be addressed in business and society.Bradly explains that transformation in South Africa involves considering the needs and experiences of marginalized groups, such as those who have been historically disadvantaged. This includes gender equity, racial diversity, and cultural inclusivity. By layering these considerations into the transformation process, businesses can become more relevant, responsive, and impactful in their communication and operations.In short, transformation is not a one-size-fits-all approach. It requires a layered understanding of the market, the people, and the unique context in which businesses operate. By starting with the people, valuing diverse perspectives, and communicating effectively, businesses can navigate the complexities of transformation and drive meaningful change.About the Guest Bradly Howland is CEO of Alkemi Collective, a results-focused integrated marketing and communications collective with offices in Cape Town and Johannesburg, South Africa. Originally established in the 1990s as HWB Communications, Alkemi Collective has grown, adapted, and transformed in tandem with South Africa itself. Bradly has over 20 years of experience working in strategic marketing communications across a wide range of sectors and brands in Southern Africa. With a focus on developing multi-channel and integrated campaigns, he has raised brand awareness and driven direct business results for the clients and brands he has worked with, including the likes of the Virgin Group, Coca-Cola, ABB, The Elders, and the City of Cape Town. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast...

In the world of event planning, sustainability has become an increasingly important consideration. The concept of sustainability goes beyond simply recycling or using eco-friendly materials. It encompasses a broader framework known as "the triple bottom line," which focuses on the impact of events on the planet, people, and profit. In this thought-provoking discussion with Danielle Dickinson, an expert in event-based strategies, we explore the evolving role of sustainability in event management and the implications for businesses and attendees.Danielle emphasizes the need for clear communication with stakeholders and the importance of creating an inclusive and culturally positive event experience. She also notes that sustainability practices can lead to cost savings in the long run.Key Takeaways The triple bottom line approach in event planning focuses on environmental impact, social responsibility, and financial performance.Sustainability initiatives in events include responsible sourcing, waste reduction, diversity and inclusion, and community give-back.Selecting vendors and partners who align with sustainability goals is crucial for successful event planning.Sustainability practices can lead to cost savings in the long run by reducing waste and improving resource efficiency.Attendees are seeking inclusive and culturally positive events that prioritize their well-being. About the Guest Danielle Dickinson is Senior Vice President, Events at The Castle Group, a public relations and events management agency headquartered in Boston, MA. She has 18 years of experience creating event-based strategies, managing teams, and executing innovative programs for corporate and nonprofit clients across the globe. Danielle specializes in strategic planning, budgeting, contract negotiation, event design, project management, event logistics, and customer relationships. Danielle is a Certified Meeting Professional (CMP) and holds a certificate in Sustainable Event Planning (SEPC) through the Event Industry Council. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show:

The world is constantly evolving, and businesses need to adapt quickly and stay ahead of the curve to ensure success in the future. Nick Leighton discusses the priorities that marketing managers need to consider as they adapt to new challenges. He emphasizes the importance of talent acquisition and retention, the need to adapt to hybrid work environments, the evolving nature of marketing, the role of technology and AI, and the urgency of achieving net zero in business operations.Key Takeaways Talent acquisition and retention are crucial in the current business environment. Building and nurturing networks, showcasing company values, and embracing hybrid work models are essential strategies. Marketing has evolved, and traditional approaches like the marketing funnel may no longer be effective. Understanding buyer behavior, collecting data, and personalizing marketing efforts are key to success. Technology, particularly AI, is transforming the marketing industry. It can enhance efficiency and creativity, but it should be used responsibly and ethically. Achieving net zero is a top priority for businesses. Companies should develop strategies to reduce their environmental impact and be transparent about their efforts. About the Guest Nick Leighton is the founder and CEO of NettResults Middle East Public Relations, an award-winning Middle East-based public relations agency launched in November 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. He has over 25 years of experience in media relations and marketing and has lived and worked in the United States, Western Europe, Eastern Europe, and the Middle East. He has represented the public image of Fortune 500 companies, some of the largest nonprofit organizations in the world, political parties, and members of royalty. He is also a best-selling author. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where...